Post by account_disabled on Dec 23, 2023 22:39:02 GMT -5
Search queries that are the most attractive in terms of conversion rate can be tracked for each field. That's why everyone wants to display their ad on them. Unlike online investments, however, the set of such words practically does not grow, which, in conjunction with the keyword auction system, leads to inevitable inflation within the PPC economy. For the price that you displayed in a premium position last year, you can barely stay on the first page today. The willingness of users to convert does not increase in direct proportion to the cost per click, keeping the cost per conversion low is increasingly difficult.
Can something be B2B Email List done about it? How fast is the growth? We do not have data for the Czech Republic available, but for illustration we can look at the cradle of PPC in search engines, i.e. the USA. For example, in finance there was a 40% increase in average CPC between Q1 2010 and Q1 2011! Although we are several years behind the USA, the growth of investments and the number of contractors inevitably pushes prices up here as well. How to reduce the cost of clicks and conversions? What are the guaranteed practices that help reduce the cost of conversions and clicks? I'm going to share with you a few tricks that I use myself. Focus on the longtail Generic keywords will bring a lot of clicks, but specific search queries are the key to a high conversion rate.
Since the creation and management of thousands of longtail words is quite laborious, there are many lazy "specialists" who do not use them. Low competition therefore means a chance for cheap and high-quality handles! Before deleting general keywords, it is of course important to go through the search path report: we don't want to get rid of words that make up important assisting clicks and impressions. Don't curse contextual advertising Search is generally considered a better source of conversions than context, but in many industries the opposite is true. At the same time, much more attractive prices per click can be achieved in advertising networks. So with proper targeting, you can avoid price wars in search and lower your average cost per click and conversion.
Can something be B2B Email List done about it? How fast is the growth? We do not have data for the Czech Republic available, but for illustration we can look at the cradle of PPC in search engines, i.e. the USA. For example, in finance there was a 40% increase in average CPC between Q1 2010 and Q1 2011! Although we are several years behind the USA, the growth of investments and the number of contractors inevitably pushes prices up here as well. How to reduce the cost of clicks and conversions? What are the guaranteed practices that help reduce the cost of conversions and clicks? I'm going to share with you a few tricks that I use myself. Focus on the longtail Generic keywords will bring a lot of clicks, but specific search queries are the key to a high conversion rate.
Since the creation and management of thousands of longtail words is quite laborious, there are many lazy "specialists" who do not use them. Low competition therefore means a chance for cheap and high-quality handles! Before deleting general keywords, it is of course important to go through the search path report: we don't want to get rid of words that make up important assisting clicks and impressions. Don't curse contextual advertising Search is generally considered a better source of conversions than context, but in many industries the opposite is true. At the same time, much more attractive prices per click can be achieved in advertising networks. So with proper targeting, you can avoid price wars in search and lower your average cost per click and conversion.